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A social attractor is a subset of states towards which an individual or social group naturally gravitates and which represents their “normal” or equilibrium behaviour. Examples of social attractors may be various forms of social institutions which represent reoccurring patterns of behaviour or belief that exist within a given society in order to serve basic human functions. These institutions represent pre¬≠existing solutions to given social challenges, both personal and social, as such they are the course of least resistance for individuals within that society and they create reoccurring patterns towards which members naturally gravitate. These attractors then keep social actors within a well-defined set of behaviours that is a subset of all their possible states.

2016-10-14T10:03:11+00:00