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Choice architecture deals with the design of different ways in which choices can be presented to consumers and the impact of that presentation on consumer decision-making. For example, the number of choices presented, how we arrange those choices or which one is the default option. A central question of choice architecture is how do we frame choices? It has been shown that people often make different decisions based on the different ways that the same piece of information has been framed. Choice architecture is a part of behavioral economics and is built on an understanding of people as non-rational actors and how they use a plurality of heuristics and shortcuts to cope when making decisions.

2016-10-15T11:42:34+00:00